Comments on: Marketing in action: Matchstick sends out a Zune http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/ Fri, 21 Nov 2008 16:50:15 +0000 http://wordpress.org/?v=2.6.3 By: Jon`s Zune Review Part 1 | Bus error: Jake Billo's weblog http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-13313 Jon`s Zune Review Part 1 | Bus error: Jake Billo's weblog Mon, 21 Jul 2008 21:21:32 +0000 http://jakebillo.com/?p=337#comment-13313 [...] He received his device and has since written three parts of his overall review, available here, here and [...] [...] He received his device and has since written three parts of his overall review, available here, here and [...]

]]> By: Jake Billo http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12627 Jake Billo Fri, 04 Jul 2008 20:51:25 +0000 http://jakebillo.com/?p=337#comment-12627 Well, they're definitely monitoring this post - I told them about it in an email, seeking a comment on the ChatThreads stuff. They've definitely seen it and might have picked up on Adam's comments - that sort of thing does happen, especially on (I think) a reasonably positive post they might want to use as an example of "we did something right" when talking to clients. Can't blame Matchstick if that's the case, it's just good business. :) Well, they’re definitely monitoring this post - I told them about it in an email, seeking a comment on the ChatThreads stuff. They’ve definitely seen it and might have picked up on Adam’s comments - that sort of thing does happen, especially on (I think) a reasonably positive post they might want to use as an example of “we did something right” when talking to clients. Can’t blame Matchstick if that’s the case, it’s just good business. :)

]]> By: Sally http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12626 Sally Fri, 04 Jul 2008 20:48:21 +0000 http://jakebillo.com/?p=337#comment-12626 Maybe they were just slow in shipping, or had some kind of delay? I know people that applied and got approved weeks after me had theres before I got mine. For example some of them the first day applied, second day got a call, then had them the next business day!!!! Insane! Hope you enjoy it! Maybe they were just slow in shipping, or had some kind of delay? I know people that applied and got approved weeks after me had theres before I got mine. For example some of them the first day applied, second day got a call, then had them the next business day!!!!
Insane!
Hope you enjoy it!

]]> By: Jake Billo http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12616 Jake Billo Fri, 04 Jul 2008 15:25:04 +0000 http://jakebillo.com/?p=337#comment-12616 Interesting indeed... ;) Interesting indeed… ;)

]]> By: Adam http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12615 Adam Fri, 04 Jul 2008 14:59:15 +0000 http://jakebillo.com/?p=337#comment-12615 I didn't, it conveniently just arrived on its own :) I didn’t, it conveniently just arrived on its own :)

]]> By: Sally http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12614 Sally Fri, 04 Jul 2008 14:56:34 +0000 http://jakebillo.com/?p=337#comment-12614 So you did get one afterall? Did you end up calling? Im glad you got it. So you did get one afterall?

Did you end up calling?

Im glad you got it.

]]> By: Adam http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12612 Adam Fri, 04 Jul 2008 13:56:12 +0000 http://jakebillo.com/?p=337#comment-12612 So guess who just got a FedEx delivery sent yesterday? They're heeeeeeeere! :) So guess who just got a FedEx delivery sent yesterday? They’re heeeeeeeere! :)

]]> By: Jake Billo http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12569 Jake Billo Wed, 02 Jul 2008 19:11:12 +0000 http://jakebillo.com/?p=337#comment-12569 Hi Andrew! Good to hear that the tool worked out for you as well as it did, for what started out as a side project at least. I know about all the effort you personally put in to make sure people didn't get unsolicited messages, and how underappreciated that can be - especially when it came to professors who'd ignore the "unsubscribe" link and let the cursing fly in their reply to a campaign; and they'd turn around and sign up for the Adoption Program two weeks later. :) If you're talking to the support folks in the near future, let them know I appreciated their quick response to a license reset request. Three minutes flat to have it fixed was awesome! Hi Andrew! Good to hear that the tool worked out for you as well as it did, for what started out as a side project at least.

I know about all the effort you personally put in to make sure people didn’t get unsolicited messages, and how underappreciated that can be - especially when it came to professors who’d ignore the “unsubscribe” link and let the cursing fly in their reply to a campaign; and they’d turn around and sign up for the Adoption Program two weeks later. :)

If you’re talking to the support folks in the near future, let them know I appreciated their quick response to a license reset request. Three minutes flat to have it fixed was awesome!

]]> By: Andrew Rourke http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12568 Andrew Rourke Wed, 02 Jul 2008 18:59:49 +0000 http://jakebillo.com/?p=337#comment-12568 Jake, I hope that you are well! You'll be happy to know that your unsubscribe tool did have a looong life and was invaluable while we used it. We have since consolidated a number of systems and currently all lists, permissions, etc. are managed by a new tool. Nobody who has unsubscribed gets mail, and we only use opt-in lists. The ‘Global Unsubscribe’ list does still lives on, though! :) AR Jake,

I hope that you are well! You’ll be happy to know that your unsubscribe tool did have a looong life and was invaluable while we used it. We have since consolidated a number of systems and currently all lists, permissions, etc. are managed by a new tool. Nobody who has unsubscribed gets mail, and we only use opt-in lists. The ‘Global Unsubscribe’ list does still lives on, though! :)

AR

]]> By: Jake Billo http://jakebillo.com/marketing-in-action-matchstick-sends-out-a-zune/#comment-12552 Jake Billo Tue, 01 Jul 2008 20:02:43 +0000 http://jakebillo.com/?p=337#comment-12552 Maybe I can help defuse this a little bit - Adam was actually approached by the Matchstick folks; he didn't apply through their site. They've had a two-tiered approach to their previous programs as well: first, they contact people with websites featuring keywords (like iPod and Zune) as well as popular city-based weblogs. In conjunction with this approach, they also set up a self-select questionnaire, which is how I received an invitation to participate. I had a completely opposite experience from Adam when it came to the phone call from Matchstick. I was told that they were looking for honest opinions about the product, good or bad. While I may seem optimistic in what I've written so far, I fully intend to blast some aspects of the software and service because they just don't stack up - either to the competition or standalone. One of the qualifying questions was what my existing perception of Microsoft was. I can guarantee they had a "below X/10" filter, because they don't want to approach the people whose minds won't be changed by a free MP3 player. It wouldn't do well to send a promotional item to someone who believes that Gates is personally responsible for the downfall of Western society - and you have to look at that as just marketing and nothing personal. If you got the call, though, were you told you qualified? If so they should have sent one out. It might be worthwhile checking into that, but I can definitely see how you wouldn't want to waste any more time. Maybe I can help defuse this a little bit - Adam was actually approached by the Matchstick folks; he didn’t apply through their site. They’ve had a two-tiered approach to their previous programs as well: first, they contact people with websites featuring keywords (like iPod and Zune) as well as popular city-based weblogs. In conjunction with this approach, they also set up a self-select questionnaire, which is how I received an invitation to participate.

I had a completely opposite experience from Adam when it came to the phone call from Matchstick. I was told that they were looking for honest opinions about the product, good or bad. While I may seem optimistic in what I’ve written so far, I fully intend to blast some aspects of the software and service because they just don’t stack up - either to the competition or standalone.

One of the qualifying questions was what my existing perception of Microsoft was. I can guarantee they had a “below X/10″ filter, because they don’t want to approach the people whose minds won’t be changed by a free MP3 player. It wouldn’t do well to send a promotional item to someone who believes that Gates is personally responsible for the downfall of Western society - and you have to look at that as just marketing and nothing personal.

If you got the call, though, were you told you qualified? If so they should have sent one out. It might be worthwhile checking into that, but I can definitely see how you wouldn’t want to waste any more time.

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