Bus error: Jake Billo’s weblog

Just before heading into my marketing exam this evening, I was checking Crackberry and HowardForums for the usual selection of news. What I found was actually an interesting exercise in branding, using the time-honoured technique of showing us an attractive girl in underwear.

Virgin Mobile Canada apparently has launched the BlackBerry Pearl 8130 on their service, which I believe is a first for a Canadian MVNO; generally only the non-virtual carriers in North America have established relationships with RIM for devices and services. In Canada, Virgin is CDMA and runs off the Bell infrastructure - so if you get decent Bell coverage in your area, service will be about the same quality.

The thing that all the fanboys on HoFo seem to be noticing is the attractive female used in the promotional video. I believe one poster later in the thread described the model as ‘hott’, which leads me to believe he drooled on his keyboard during the video and it now duplicates keystrokes.

The primary focus of the thread and the Crackberry article (the hawt girl, in case you haven’t followed) is followed closely by an interestingly decent offer. A three year contract gets you a $0 device and a 8GB microSD card; plans start at $25 for voice and $30 for unlimited email/Web/IM, with explicit support for Windows Live Messenger and Facebook integration. Virgin also doesn’t charge for system access fees or incoming text messages at present, so consider that a $6.95 discount per month.

(There are also several other data packages available, including the traditional $15 unlimited email/BlackBerry Messenger plan. Another interesting plan seems to be the $45 email, web, text messaging, IM, voicemail and call display addon for the people who can’t get enough SMS action.)

What’s even more interesting about this $30 plan? BES access appears to be is enabled. That’s right; the BlackBerry informational page notes that unlimited access to enterprise email is included:

Enterprise email
Our BlackBerry plans give you unlimited access to enterprise email if you:

• Use the BlackBerry® Enterprise Server in your organization
• Have a client access license

You get:

• Secure access to corporate email
• Corporate data access
• Wireless email and calendar synchronization
• Remote address lookup

I’ve written into the Virgin support team to confirm that BES is activated on their standard packages. I’ve also asked if the $15 plan includes BES support as well, and will update this post with my findings the answer is yes, as confirmed by Chris below.

If Since BES support is present, this would makes Virgin’s offering the only unlimited package in Canada with enterprise support. While this news isn’t quite the shakeup of a new wireless entrant, Virgin now would be my top pick for a CDMA provider over Telus or Bell.

Edit: Cleaned up some grammar.
Edit 2: Updated with confirmation of BES inclusion.

I’m definitely a cell phone/wireless “enthusiast”, which is only really a nice way to say “consumer whore.” In the past few years, I’ve personally had wireless service from Virgin Mobile Canada, Rogers (both Pay As You Go and on contract) and now Telus - and provided support for users on nearly other provider you can think of. One of the websites that feeds this addiction is HowardForums, which I link to every third post on average.

There are a good number of users on HoFo that are just there to piss and moan about their existing provider, which makes very little sense because I’ve yet to see an honest offer of help from a customer service representative to someone who’s trashing the carrier. Indeed, why WOULD you want to help these individuals?

Recently, though, the most popular topic has been wireless data rates and how to get the best possible plan for them. Of the three primary carriers in Canada, Bell offers a $7 “unlimited data” plan on the HTC Touch and both Telus and Rogers offer a $15 “unlimited email/instant messaging” plan on their BlackBerry Pearl models (8130 versus 8100r). The difference is that Telus’ plan can also apply to their HTC Touch and HTC S720, and includes “unlimited web browsing” as well. All carriers require a minimum $30/month voice contract in addition to the $15 email plan.

In effect, unlimited Web browsing on a BlackBerry device, since all Internet data goes through the BlackBerry Internet Service browser gateway, is “unlimited BlackBerry data.” Telus is unique in this regard because they not only assign the BlackBerry Prosumer (BIS) email service, but they also allow Web browsing, through the BIS-B service.

So, if you don’t mind the SureType interface of the Pearl (and some people consider this a deal-breaker), the best option going right now for BlackBerry plans in Canada is the $0 Pearl 8130 with Telus - you’ll get the full experience of the platform for $45 per month, plus service fees. The device is pretty neat since it also offers GPS and EvDO (wireless high speed data) support in a reasonably sized candybar form factor.

Full disclosure: While I work for Research in Motion, this post represents my personal opinions and not those of my employer. I deal with people using nearly every carrier you can think of every day: that’s one of the advantages of having a BlackBerry device in that you’re not limited to a specific carrier to get the same experience.