Bus error: Jake Billo’s weblog

Just before heading into my marketing exam this evening, I was checking Crackberry and HowardForums for the usual selection of news. What I found was actually an interesting exercise in branding, using the time-honoured technique of showing us an attractive girl in underwear.

Virgin Mobile Canada apparently has launched the BlackBerry Pearl 8130 on their service, which I believe is a first for a Canadian MVNO; generally only the non-virtual carriers in North America have established relationships with RIM for devices and services. In Canada, Virgin is CDMA and runs off the Bell infrastructure - so if you get decent Bell coverage in your area, service will be about the same quality.

The thing that all the fanboys on HoFo seem to be noticing is the attractive female used in the promotional video. I believe one poster later in the thread described the model as ‘hott’, which leads me to believe he drooled on his keyboard during the video and it now duplicates keystrokes.

The primary focus of the thread and the Crackberry article (the hawt girl, in case you haven’t followed) is followed closely by an interestingly decent offer. A three year contract gets you a $0 device and a 8GB microSD card; plans start at $25 for voice and $30 for unlimited email/Web/IM, with explicit support for Windows Live Messenger and Facebook integration. Virgin also doesn’t charge for system access fees or incoming text messages at present, so consider that a $6.95 discount per month.

(There are also several other data packages available, including the traditional $15 unlimited email/BlackBerry Messenger plan. Another interesting plan seems to be the $45 email, web, text messaging, IM, voicemail and call display addon for the people who can’t get enough SMS action.)

What’s even more interesting about this $30 plan? BES access appears to be is enabled. That’s right; the BlackBerry informational page notes that unlimited access to enterprise email is included:

Enterprise email
Our BlackBerry plans give you unlimited access to enterprise email if you:

• Use the BlackBerry® Enterprise Server in your organization
• Have a client access license

You get:

• Secure access to corporate email
• Corporate data access
• Wireless email and calendar synchronization
• Remote address lookup

I’ve written into the Virgin support team to confirm that BES is activated on their standard packages. I’ve also asked if the $15 plan includes BES support as well, and will update this post with my findings the answer is yes, as confirmed by Chris below.

If Since BES support is present, this would makes Virgin’s offering the only unlimited package in Canada with enterprise support. While this news isn’t quite the shakeup of a new wireless entrant, Virgin now would be my top pick for a CDMA provider over Telus or Bell.

Edit: Cleaned up some grammar.
Edit 2: Updated with confirmation of BES inclusion.

From HowardForums: Bell is launching two new personal data plans similar to Telus’ Email and Web 30.

• Unlimited Personal Email & Internet BlackBerry 30
• Unlimited Personal Email & Internet Windows Mobile 30

On the BlackBerry, this package offers unlimited data since all traffic flows through the BIS browsing transport - the only thing restricted is tethering the device to a computer for Internet access, which is charged at $15/MB. US roaming is $8/MB, both figures which seem to fall in with the ridiculous state of Canadian wireless data charges.

While I personally don’t use Bell for wireless - and would definitely go with Telus over Bell if choosing between CDMA carriers - the company has a large number of BlackBerry devices provisioned. It’s a competitive move before the Rogers iPhone and BlackBerry Bold launch, and if you don’t need BES access, this might be a worthwhile plan to investigate.

For those of you who got in on the Telus $15 IM/Personal Email plan back in December through to January, it was a wise move. Telus recently released a new set of data plans which distinguish between purely email and Web usage.

Essentially, Web browsing on a Windows Mobile or BlackBerry device now costs an extra $15 per month; or for the same $30, you can have email, BlackBerry Messenger, unlimited text messaging, caller ID and voicemail (without the Web.) Bumping up to a $45 data plan gives all the fruit (Web/IM/text/CID/VM/email), which is actually a very reasonable deal in the spectrum of Canadian wireless pricing.

The related HowardForums thread indicates that existing clients on the pre-February $15 Unlimited IM/Personal Email rate plan will be able to keep the “unlimited on-device browsing” bonus for the duration of their contract. Changing rate plans (for example, going to the $30 email/text/CID+VM package) at this point will remove the bonus, as noted in the conditions post.

What’s interesting is that the Telus plans are specifically set up to charge $8/MB for data usage over and above standard email/Web access; this would indicate that clients on BlackBerry devices are being set up as fully functional subscribers with the BIS-B (BlackBerry Internet Service - Browsing) service enabled, and that Telus is doing the necessary work to distinguish different types of traffic.

I’ll keep a close eye on my personal bill to see if there are any extra charges for services - like many other new subscribers in December and January, I was told that “unlimited data, provided it’s not abuse or tethering” was fully included for the duration of my rate plan.

While I don’t think 2008 will be the year of truly unlimited BlackBerry data plans (including BES access or tethering), things are definitely looking up for consumers.

I’m definitely a cell phone/wireless “enthusiast”, which is only really a nice way to say “consumer whore.” In the past few years, I’ve personally had wireless service from Virgin Mobile Canada, Rogers (both Pay As You Go and on contract) and now Telus - and provided support for users on nearly other provider you can think of. One of the websites that feeds this addiction is HowardForums, which I link to every third post on average.

There are a good number of users on HoFo that are just there to piss and moan about their existing provider, which makes very little sense because I’ve yet to see an honest offer of help from a customer service representative to someone who’s trashing the carrier. Indeed, why WOULD you want to help these individuals?

Recently, though, the most popular topic has been wireless data rates and how to get the best possible plan for them. Of the three primary carriers in Canada, Bell offers a $7 “unlimited data” plan on the HTC Touch and both Telus and Rogers offer a $15 “unlimited email/instant messaging” plan on their BlackBerry Pearl models (8130 versus 8100r). The difference is that Telus’ plan can also apply to their HTC Touch and HTC S720, and includes “unlimited web browsing” as well. All carriers require a minimum $30/month voice contract in addition to the $15 email plan.

In effect, unlimited Web browsing on a BlackBerry device, since all Internet data goes through the BlackBerry Internet Service browser gateway, is “unlimited BlackBerry data.” Telus is unique in this regard because they not only assign the BlackBerry Prosumer (BIS) email service, but they also allow Web browsing, through the BIS-B service.

So, if you don’t mind the SureType interface of the Pearl (and some people consider this a deal-breaker), the best option going right now for BlackBerry plans in Canada is the $0 Pearl 8130 with Telus - you’ll get the full experience of the platform for $45 per month, plus service fees. The device is pretty neat since it also offers GPS and EvDO (wireless high speed data) support in a reasonably sized candybar form factor.

Full disclosure: While I work for Research in Motion, this post represents my personal opinions and not those of my employer. I deal with people using nearly every carrier you can think of every day: that’s one of the advantages of having a BlackBerry device in that you’re not limited to a specific carrier to get the same experience.

In recent months, I’ve often complained about the state of wireless data access in Canada - that is, how expensive it is to use the Web, access email and operate instant messaging over mobile devices. These incredibly high data rates make access to devices like the BlackBerry, HTC TyTN, and the obligatory iPhone limited to those users who have a business or government-locked plan with unlimited access.

One of the references I frequently cite is that Canada is worse than some third-world countries when it comes to this sort of thing.

As an aspiring developer, I’m incredibly interested in what these new devices are capable of. In order to make a serious go of Web development for mobile devices, though, it’s at least a $200 plus contract investment.

Working for Research in Motion gives an especially interesting perspective on the scenario. As a co-op student, I have a device with an (allegedly) unlimited data plan; co-ops don’t get voice (phone calls) activated on their units unless it actively relates to their job role. Since I work on BIS projects, this doesn’t apply to me - which is fine, I’d rather not place personal calls on a work device. I’m not an incredibly heavy data user by any means: I hit Google News once per workday at lunch, and I used Blackberry Maps for about 20 minutes this weekend to try and find out where MacGregor Point’s entrance was.

If I added in a bit of Facebook Mobile access, this type of data usage as a standard consumer would likely put me in a 25MB/month bracket - less than 1MB per day, which could easily be eaten up with a few Google Image searches.

Such a level of usage would require a $60/month, three year contract purchase plus whatever cell phone voice package I selected. Unless I was willing to call up my provider and argue over retention plans (which is a very popular topic at Howard Forums), I could be paying well over $100/month.

The ever-present speculation on forums and blogs to date seems to surmise that if and when Rogers is awarded the iPhone contract in Canada, they’ll be forced by Apple to reduce data rates to something more in line with the United States unlimited plans - $60 per month for a goodly number of minutes, text messages and unlimited EDGE access. Once this change is implemented, the other carriers will supposedly fall into position. I don’t have any insider industry information on this though: one would think purchasers of the BlackBerry Pearl, the highly consumer-oriented device, would already be raising hell about the situation.

As a consumer, I’d welcome lower-cost, wide availability of data plans. Just don’t count on the magical Apple product to change things here. I’ve heard suggestions of writing to the CRTC, the MP for my region, the Minister of Industry, and the Prime Minister. Would any of these things actually be the correct place to direct my concerns?

Standard disclaimer: Although I work for RIM, chances are you know just about as much as I do about future product plans, business speculation, and carrier relationships. Go check Engadget or something if you really want dirt. Anything mentioned in this post or on this site is strictly my opinion and most certainly not that of my employer. This posting confers no warranties, rights, or anything else that you think you’re owed. I’m under an NDA, so anything mentioned here is already public knowledge or my own personal speculation.