The hierarchy of Internet commenting
I’ve made a few statements in the past - both in real life and online - about how certain Web sites seem to attract certain types of users and commenters. There’s a very clear relationship between the audience a site attracts and the comments contributed by users. One can clearly go from quality, interesting comments to spambots and txt-speak in a few clicks.
I may update this list as necessary, as new sites appear every day, but here’s my definitive Hierarchy of Internet Commenting. Rankings go from quality at the top to “I am dumber for having tried to read this” at the bottom.
- Popular Web standards or technical discussion sites, such as A List Apart or flagship sites in the 9rules network. Sometimes the comments can definitely stray into pretentious quibbling, but for the most part they’re insightful and offer decent advice to Web designers and developers:
- Something Awful Forums: The content of discussion at SA may be highly ridiculous, but it’ll be written well and intelligently. There’s a reason that several industry insiders post there. A $10 registration fee acts as an initial gatekeeper, and a few ban-hammer wielding administrators take care of anyone foolish enough to use ‘lulz’ in a post or reply.
- Newsgroups: general discussion. Most newsgroups take a bad reputation because of the inherent community of trolls, but even the troll posts are generally well-written. People may be fairly snippy, as per below, but you’ll generally get the correct answer if you’re thick skinned.
- Slashdot. Posts without merit are taken care of by the moderation system, and the standard of written English is very high even though there’s no specific enforcement of it. There are some Internet memes present in most discussions, but these posts are likely lead to genuinely funny responses. Posters on Slashdot also have a significantly higher degree of technical knowledge than the average bear (or Internet user), so responses to questions are likely to receive a correct response in a shorter timespan.Comical or humorous posts - even the first one in a discussion - have likely already analyzed the situation and provided commentary on it:
- General-interest blogs. Sites like Gizmodo, Engadget, Kotaku, Joystiq and all others owned by Gawker Media and Weblogs, Inc. have dedicated staff policing their comment fields. Unfortunately, there’s not much enforcement of post quality - simply that there’s no trolling and people tend to stay on topic. Additionally, it’s clear that certain topics attract people without the technical knowledge to respond properly. These people respond anyways, forking the discussion and causing needless debate, when a snappy “You’re an idiot and here’s why, with proof” response would curtail the issue. A certain amount of sarcasm is necessary, in my opinion, to separate the idiots from people who actually do know something.
- Facebook popular applications walls: This is where we start devolving into really horrible discussions of who is popular and who is clearly not. The picture alone should be sufficient to tell you that the quality of discussion definitely has gone down a bar:
- Digg: I thought the site’s newly introduced ranking system would keep discussions a bit more technically involved.I thought wrong - apparently that damn “cheezburger” meme is still worth displaying:
- YouTube comments are filled with the most ignorant, racist invective I’ve ever seen online. I found these attached to a “most popular” video on the front page of the site:

- And last but not least, any MySpace comments - simply because they’re 90% ads for “free” ringtones or profile tracking scripts. I’ll leave the image off this site here, but you know where to look for examples.
Have any other sites with good or horrible comments? Disagree with my ordering? Feel free to comment here, but please keep it at a Kotaku-or-above level.
Adam:
Great post, Jake. I rarely ever read or make any comments unless it’s a blog with a very niche audience. For example, I’ll read almost all the comments on every post at Torontoist, Spacing, and blogTO (not biased, promise!) because more often than not there’s some really intelligent discussions going on with regular commenters.
I made a comment on a post about the iPhone’s UI at 37signals.com last week that was compltelely innocuous, later to find out it was deleted for who knows what reason. I’m also likely to comment more often at sites where authors of posts pay attention to the comments and actively respond. It makes for interesting conversation, and in posts that I myself have written, I often find it adds a lot more value to the post.
October 4, 2007, 3:41 pmJake Billo:
Thanks for the comment, Adam. I’ve actually checked out blogTO and the posts are quite well done; I can’t say I’ve really looked at the comments there, but the highly specific audience (Torontonians and people interested in GTA culture/events) would suggest a higher caliber of discussion.
37signals - who make Backpack/Basecamp, if I remember correctly? - and their ilk (I’m thinking Automattic, the folks behind WordPress) may try and encourage open discussion on their sites, but there’s a decidedly corporate PR-speak feel to those type of sites and their associated discussion boards. I wouldn’t doubt that posts would just sort of disappear if they didn’t fall in line with corporate expectations. Since those companies are so highly visible online, anything that doesn’t really relate to their goal of SEO and self-promotion might not be what the forum moderators want to see? Just a guess, anyways.
I find comments on one’s own posts really do help improve the direction that future content takes, though - my items about wireless providers in Canada wouldn’t have been written had I not discussed some items with Phil.
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