As per CNet News.com:
Canadian cell phone carrier Rogers Communications is extending its iPhone data plan promotion another month, as it tries to figure out how best to price data plans for smartphone users, CBC reported Thursday.
A Rogers representative the company told the CBC the offer is being extending through September to allow buyers of the new BlackBerry Bold to take advantage of it. The Bold was introduced only week ago.
What’s interesting is the new data packages scheduled to be offered after this date: a $25/500MB and $30/1GB plan should show up sometime in October. I know at least one friend doesn’t want the $30 hit per month for his BlackBerry, so he sticks with the $15 email-only package. $5 can actually make the world of difference to some price-sensitive customers, especially the student audience being targeted in the coming months. Going down to an admittedly quite reasonable $25 plan might convince more people to pick up these devices. There will also be more plans available: $60/3GB and $80/8GB, along with a low-end $15/2MB offering to fool the really cheap customers into overages. 😉
Additionally, even the lowest tier Rogers voice package ($20) paired with a $25 data plan would push ARPU to the magical $45/month required by business decisions and most data device hardware upgrades.
Of course, our voice plans are still gimped compared to the States, but colour me slightly more impressed.