For Business 121, one of the major projects for the term is to develop a marketing strategy for a company offering a new product or service. Our group developed a concept for an offshoot of Curves, which offers fitness facilities and quick workouts for females.
“The Man’s Gym” is a male-oriented gym that avoids the traditional approaches of isocentrism and healthy lifestyle maintenance. Rather than focusing on pumping iron and bodybuilding, or cardiovascular training, The Man’s Gym employs unique activities such as:
The presentation is intended to be tongue-in-cheek: we rotated pie charts to display statistics with more favourable outcomes and slides are (generally) only on screen for about five seconds each. I tried for a Steve Jobs keynote feel with this design, and it seemed to work out pretty well.
Hit the picture below to grab a PDF copy of the slide deck. While the accompanying business plan document is significantly more dry (and thus not worth publishing), the presentation was worth a 96% and that’s really what counted in this effort.
The accompanying audio ad for the “Radio Ad Sample” slide that I whipped up in five minutes with GarageBand can also be acquired here, and should be playable in iTunes or any other utility that plays AAC audio files.
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